Meet new Chamber member: FORMAT
FORMAT
35 W. Second St.
South Boston
Owners Caitlin Young and Thalia Bardell
Tell us about your business — what do you do, and what inspired you to start it?
FORMAT is a Barre, Cardio, and Strength training studio offering group classes in our North End and now South Boston locations. We also offer livestream classes out of our North End studio and have a full on-demand library of classes. We pride ourselves on being a community oriented and non-intimidating fitness space. FORMAT was started completely online during COVID when we were all desperate for any level of human engagement and we created a culture of showing up with your camera on to create a greater sense of connection. We’ve carried that intention into both of our studio spaces; putting an emphasis on not only the physical benefits of moving your body, but also the mental and emotional.
What sets your business apart from others in your industry?
FORMAT provides a very personal fitness experience within the group setting; we make a point of getting to know all of our guests so we can more personally motivate each and every one. We also pride ourselves on being leaders in the Barre space, continuing to innovate that style of class and give it a greater popularity in the industry.
Why did you choose to join the Chamber, and what do you hope to gain from your membership?
We joined the Chamber to connect with other like-minded small business owners. We hope to make valuable connections that can form into partnerships whether they be ongoing, for events, or community building. We also think it’s a great space to generate ideas!
What’s one thing you love about doing business in South Boston?
We are SO EXCITED about joining this culture of thriving small businesses! We have already had so many positive and supportive interactions with many business owners in the neighborhood and look forward to establishing ourselves as another thriving local business to support this community.
Can you share a fun fact or something people might not know about your business?
Caitlin and Thalia are co-founders but Caitlin actually hired Thalia for the front desk job at Exhale Back Bay that got her into teaching. Just about 10 years after that they founded FORMAT together!
What has been your proudest moment or biggest achievement in your business so far?
Creating a successful business in the North End so we could responsibly open a second location!
Are there any upcoming events, promotions, or new offerings you'd like people to know about?
Our ongoing New Guest promotion is a 3-pack of classes for $30!
What advice would you give to someone just starting out?
You will make many, many mistakes that you will perceive to be bigger than other people see them. They won’t define you or your business in the long run. Keep going and keep learning!
Website: https://formatlive.com/
Instagram: https://www.instagram.com/thestudioformat/
Facebook: https://www.facebook.com/thestudioformat
Caitlin and Thalia
